Communication in any organisation is probably the most important pillar of how it functions and how effective and sustainable it is. There are two main strands to an organisation’s communication; the way in which people communicate between themselves inside the organisation, and the way they do so with those outside of that group. For an organisation as complex (and as new) as a Primary Care Network (PCN), there needs to be significant investment made in ensuring that PCN communication is the best it can be.