Why would you make something that you’re going to use for a few minutes out of a material that will last forever? It’s an interesting question, and one that many people will be pondering this July. Plastic Free July® is a global initiative that helps millions of people be part of the solution to plastic pollution. It’s run as a challenge, to ask people across the world to think about what single-use plastics they’ll cut out of their daily life, by simply avoiding them or by choosing durable, reusable alternatives.

We hear a lot these days about ‘getting back to nature’ and ‘greening’ everything we do, as a reaction to our always-connected (and consequently always-stressed) lives.